I'm taking a Copywriting class right now, and I am learning just how hard it is to create witty and intelligent advertisements. A really good commercial is like a perfect, miniature movie. Telling a story in 30 seconds takes skill that few people possess, and I can't imagine how much pressure it puts people under to have to deliver that perfect story in a few weeks or months.
However, there are men and women who get paid a hell of a lot more than me whose job it is to make us want to buy stuff. And these men and women have got to do a better job. If they want to entice me to buy crap I don't need, they need to step up their creativity, their intelligence and their savvy. With Tivo, DVR and DirectTV, advertising drones had better step it up. Thus endeth my lecture.
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